About Advinture

Founded in 2023 by Chloe Qian Wu, Advinture is a dynamic company that emerged from Chloe's bold move to Canada from Shanghai, marking the beginning of a new and adventurous chapter in her life. Chloe's extensive eight-year journey in France spans the entire spectrum of the wine & spirits industry, another 8 years from working with vine grower and wine producer to importers and distributors. Recognizing her deep passion for food and wines, Chloe is driven to share the authentic essence of "terroir" with her loved ones. Thus, Advinture, a harmonious blend of "Adventure" and "Vin," was conceived by the end of 2023.

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Leadership & Expertise

Founder and Director of Advinture

Wine & Spirits Expertise

Chloe Wu is a seasoned business leader, with WSET Level 3 double distinction, demonstrating her exceptional knowledge of wines & spirits. Chloe also published her book in France in 2016 about wine business: Les stratégies d'internationalisation et l'export du vins de Bordeaux.  ISBN 9783841640116

International Experience

With almost 8 years of life and work experience in France and various viticulture regions, Chloe brings a unique international perspective to the wine industry.

Versatile Industry Background

Chloe has spent another 8 years in the wines, spirits, and beverage industry in China, excelling in business strategy and innovation. She previously served as the Importation Director at The Coca-Cola Company in Greater China & Mongolia and as a visionary business leader.

Multi-cultural wine lover with“can-do”attitude

Fluent in three languages—Chinese, French, and English—Chloe is well-equipped for international business relationships.

Fine Wine Expertise

Chloe boasts a strong network within the French wine community, further enhancing her global connections.